I'm a Pizza Guy!

Watching the Kings game right now against the LA Clippers, I've noticed every time it goes to commercials or if there is a short break in between the game, they show the commercial of Isaiah Thomas and Pizza Guys.  Not only are they showing it constantly during this game, but they also do it during other King's games.  To me, this commercial is kind of fake because they just have people saying "I'm a pizza guy!" to try to show that Pizza Guy is popular and everyone loves it, showing an example of doublespeak.  We don't know for sure if these people are true lovers of Pizza Guys.  They may be "acting" or lying just to promote their business.  At the end, the ask "Are you a Pizza Guy?" to give off projection towards the audience to lure them in and get them thinking about whether or not they should think about getting pizza from Pizza Guys next time.
The main person in the commercial is Isaiah Thomas.  The business owners use Ad Populum to show that since Isaiah Thomas is an athlete and plays for the Sacramento Kings, that Pizza Guys is the best kind of pizza and everyone should get it too.  They understand that many people watch the kings and what better way to promote their product is through one of the players on the team that people are a fan of.  Usually on TV shows, people change the channel when commercials come on and change it back when we think our show is back on.  But when we watch sporting games like football, basketball, etc., the commercials are usually short so we stay on the show or sometimes we don't want to miss the game, so we don't change it to make sure we see every part of the game.
Overall, my thought on this commercial is kind of silly because every time we watch the game and Isaiah Thomas makes a shot or makes a steal, my family always says "The PIZZA GUY!"  They may call him this, but it doesn't change our mind of getting pizza from Pizza Guys.  This commercial certainly doesn't work or appeal to us, but I don't know how others feel towards it.

The SPCA

As I was watching TV tonight, I always hear the commercial about the SPCA come up.  I don't even have to look at the screen to know what it's about.  The first thing you can hear is the sad music playing in the background and when you turn to look, the first thing you will see are sad-innocent puppies that are begging to be adopted by an owner.  They are trying to persuade listeners to feel bad for these pets and adopt them as soon as possible.  

In the commercial above, they mentioned statements in between clips mentioning how millions of animals are being put down.  Just by reading this, it makes us feel like we need to do something about this and they are being put down because of us, that it's our fault.  We don't know for sure if this is the case.  If that many animals are being put down every year.  I believe they don't need to make us feel bad for something that really isn't our fault or has nothing to do with our involvement.

They use sayings like "help save a life" to show the weasel word "help".  The SPCA knows that by letting the audience know on how much effect they will have for the pet's life, then they can get more adoptions from others who are moved emotionally. Who wouldn't want to save an innocent life?  They try to make us feel bad in order to get our attention.  Yes these dogs may have had a bad reputation or experience in their life, but I didn't think they had to go this far in a commercial.  They will do almost about anything to improve their sales and business.

While they show small clips of pets during the commercial, they are usually the ones who have been effected the most to show sympathy.  They show that they have "puppy eyes" that can't get you to look away from the screen.  By the end of the commercial, they mention their contact information, hoping that we will be moved by this commercial and want to help the animals.

There is a part of me that feels bad for these animals in the SPCA, knowing that I can make a better life for one or more of them.  I just notice the little things that they do to set aside the fact that they are trying to promote their offer by covering it up with innocent pics and emotional sayings.

Trend: Retro

Looking through the "More" magazine about different style and fashion tips, I have noticed a certain page that got my attention for sure. They labeled outfits with a side note, saying words such as "lower-priced" and "updated" to show emphasis on the product.  Unlike some other clothing lines who just print pictures of models wearing their clothes, they don't use models and use the power of words instead.  It feels like they believe words can persuade buyers more than how it looks on someone so they move more towards writing than image.  Not only to they present clothes on this page, but it includes both clothes and jewelry that match with it.  They don't want you to just buy the clothes, but the jewelry that comes along with it.  Like a package deal but its not displayed as one.
At the very top of the page, it says "Making Trends Age Appropriate," getting the attention of older or younger adults looking to look either younger than their age or older than their age.  They give tips on the side to show why this outfit is better.  They mention how no pockets, pleating or ruffles will make you stand out and shape your body consciously.
This page just mentioned the word trend, a weasel word, used to persuade people that this certain fashion or style is the "new" thing and that you should buy it so you can be just like everyone else who has it.  They want people to feel like they need this type of clothing to prevent from being the only person without this style of clothing.  They use the TV show, Mad Men, to let us buyers know that retro style is being used and seen in famous hit TV shows, demonstrating narrow casting.
Just from this page, there are many examples of what advertisers do to show case their product in clothing to stand out from other companies.T

The Golden Arch

What makes it so intriguing, the food or the toys? It may be cheap, but we pay the price. "I'm lovin' it" what are we really loving? The processed foods produced in everything they make?

When we first think of Mickey D's, we think unhealthy and fast food. Even though we are told how bad McDonalds is, we still have a tendency to eat it. Everywhere we go, we will notice on about every corner there is a McDonalds. It's always one of our options when we are looking for food. 

The mascot is a clown dressed in yellow and red. Some kids and even adults are scared if clowns but they still eat McDonalds.  I wonder, how do they attract so many people? Is it because the clown shown in their commercials that attract customers?

Kids love the kids meal because the toys that come along with it. There are toys for boys such as action figures and toys for girls like dolls and ponies. When I first walked in to the McDonalds by the school, the first thing that caught my eye was a stand containing one section for boy toys and the other section for girl toys.  They try to persuade young kids in wanting to buy a kids meal just for the toys.  Also, right in the front they have a dollar menu sign that shows all the food options they have for a dollar to show how "cheap" it is.  Even thought its cheap, we don't understand how much artificial ingredients are in the product or how much fat is in there either.
Once in a while, they even have a time when they include the game "Monopoly" in their business.  They persuade people to buy more and more stuff so they can receive more and more monopoly pieces to fill up the board.  They understand that people are hungry for money and food so they thought, why not include both in their business so they can flourish.
These examples show how businesses get the attention of different age groups by bringing attention to a specific group at a time.  The attraction of toys involves young kids who love toys.  Even the clown can make a kid smile, or maybe even scared.  But they still find it interesting.  The idea of the Monopoly game brings attention to young adults and adults, maybe even elders who are always interested in money.  They are showing an example of doublespeak when they showcase "I'm lovin' it" on their signs and commercials.  Not everyone loves McDonalds and not everyone thinks its the best.  They are lying to the people that even though some may love it, that not necessarily true for others, pretending to tell the truth.
Honestly, whenever I think of McDonalds, it always reminds me of food that's not real and that is really unhealthy.  However, I still make decisions to go there when I am looking for something to eat.

Power of Words

I came home from practice, sat down, and noticed this book on the table and it caught my eye right away.  The first words I saw were in pink, HAPPINESS, WISDOM, WIT, ADVICE, INTERVIEWS, and INSPIRATION.  I found these vague words to express a lot of meaning of what is going to be mentioned in this book and it gave me a feeling of wanting to read what is in the book or what it's about.  Not only does the color give off a this vibe, but its also shiny too.  It may not look like it is in the photo but my eye automatically saw it the instant I turned my head to look at the glare.

Not only do I know about Oprah being known worldwide, but she opens up to people and the hearts of others.  She makes strong statements that everyone can relate to and I found the title of this book signifies her personality perfectly.  In gold, they mentioned "big" to tell the reader that it's not just a plain ordinary book.  Also, it says "The best of O" making a statement that this book is worth reading when something says it's the BEST.  Gold and pink can catch the eye of anyone around.

Flipping through the book, I found that it mentioned a lot of pathos, using words like YOU and WE.  it makes us as readers want to get a better understanding of what we can do different about something I our lives and it makes us feel like we are getting all the attention.  She uses a lot of words like LOVE, FAITH, NATURAL, and CONFIDENCE to express the feeling of a more positive side than negative.  All her subtitles in the book attach to the reader even when they are just flipping through it.

An image of Oprah on the front cover grabs attention to readers who are fans of hers, showing ethos.  If it was just words on the front cover, it wouldn't be standing out as much because people rarely take the time to just read what's on the front page especially when it's kind of long.  Inside the book, Dr. Phil is mentioned a lot and he gives his tips of things throughout topics.  Since he is a widely known doctor, this shows Appeal to Authority from the fallacy's because everything he says, people will believe. Oprah, Dr. Phil, and powerful words combine to emphasize the power in one book.