In the commercial above, they mentioned statements in between clips mentioning how millions of animals are being put down. Just by reading this, it makes us feel like we need to do something about this and they are being put down because of us, that it's our fault. We don't know for sure if this is the case. If that many animals are being put down every year. I believe they don't need to make us feel bad for something that really isn't our fault or has nothing to do with our involvement.
They use sayings like "help save a life" to show the weasel word "help". The SPCA knows that by letting the audience know on how much effect they will have for the pet's life, then they can get more adoptions from others who are moved emotionally. Who wouldn't want to save an innocent life? They try to make us feel bad in order to get our attention. Yes these dogs may have had a bad reputation or experience in their life, but I didn't think they had to go this far in a commercial. They will do almost about anything to improve their sales and business.
While they show small clips of pets during the commercial, they are usually the ones who have been effected the most to show sympathy. They show that they have "puppy eyes" that can't get you to look away from the screen. By the end of the commercial, they mention their contact information, hoping that we will be moved by this commercial and want to help the animals.
There is a part of me that feels bad for these animals in the SPCA, knowing that I can make a better life for one or more of them. I just notice the little things that they do to set aside the fact that they are trying to promote their offer by covering it up with innocent pics and emotional sayings.
I know exactly how you feel. What you have mentioned in this blog is what I do when I start hearing the gloomy music. I immediately cover my eyes/ turn away and cover my ears because it just breaks my heart how they make it so sad. I understand the process that the ASPCA has to go through to find loving homes for those pets and when they don't it's heartbreaking. I love animals and would do anything for them, but after seeing the video it makes it seem that we're somewhat the victims too. It seems that the video is making us as emotional as the pets in the video, which makes it a million times worst knowing that we're not helping them. As much as we want to help some of us just can't afford to and it just makes us that much more guilty. I'm sure anyone would lend a helping hand, but trying to guilt the viewers into it won't help the cause much more since it's reality. In reality not everything can be all happy and joyful there is a part that can be really dark and scary, which we can't control. All in all, it is bad that innocent pets get put down, but guilting us into it can't change what has/ needs to be done.
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