Saturday, November 23, 2013

Trend: Retro



Looking through the "More" magazine about different style and fashion tips, I have noticed a certain page that got my attention for sure. They labeled outfits with a side note, saying words such as "lower-priced" and "updated" to show emphasis on the product.  Unlike some other clothing lines who just print pictures of models wearing their clothes, they don't use models and use the power of words instead.  It feels like they believe words can persuade buyers more than how it looks on someone so they move more towards writing than image.  Not only to they present clothes on this page, but it includes both clothes and jewelry that match with it.  They don't want you to just buy the clothes, but the jewelry that comes along with it.  Like a package deal but its not displayed as one.
At the very top of the page, it says "Making Trends Age Appropriate," getting the attention of older or younger adults looking to look either younger than their age or older than their age.  They give tips on the side to show why this outfit is better.  They mention how no pockets, pleating or ruffles will make you stand out and shape your body consciously.
This page just mentioned the word trend, a weasel word, used to persuade people that this certain fashion or style is the "new" thing and that you should buy it so you can be just like everyone else who has it.  They want people to feel like they need this type of clothing to prevent from being the only person without this style of clothing.  They use the TV show, Mad Men, to let us buyers know that retro style is being used and seen in famous hit TV shows, demonstrating narrow casting.
Just from this page, there are many examples of what advertisers do to show case their product in clothing to stand out from other companies.T

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