What makes it so intriguing, the food or the toys? It may be cheap, but we pay the price. "I'm lovin' it" what are we really loving? The processed foods produced in everything they make?
When we first think of Mickey D's, we think unhealthy and fast food. Even though we are told how bad McDonalds is, we still have a tendency to eat it. Everywhere we go, we will notice on about every corner there is a McDonalds. It's always one of our options when we are looking for food.
The mascot is a clown dressed in yellow and red. Some kids and even adults are scared if clowns but they still eat McDonalds. I wonder, how do they attract so many people? Is it because the clown shown in their commercials that attract customers?
Once in a while, they even have a time when they include the game "Monopoly" in their business. They persuade people to buy more and more stuff so they can receive more and more monopoly pieces to fill up the board. They understand that people are hungry for money and food so they thought, why not include both in their business so they can flourish.
These examples show how businesses get the attention of different age groups by bringing attention to a specific group at a time. The attraction of toys involves young kids who love toys. Even the clown can make a kid smile, or maybe even scared. But they still find it interesting. The idea of the Monopoly game brings attention to young adults and adults, maybe even elders who are always interested in money. They are showing an example of doublespeak when they showcase "I'm lovin' it" on their signs and commercials. Not everyone loves McDonalds and not everyone thinks its the best. They are lying to the people that even though some may love it, that not necessarily true for others, pretending to tell the truth.
Honestly, whenever I think of McDonalds, it always reminds me of food that's not real and that is really unhealthy. However, I still make decisions to go there when I am looking for something to eat.
I can see where you're coming from completely. Everyone says that McDonald's is bad for you and yet we eat it. Why? They take our money for artificially-made food. The so-called "kid's meals" have been found to be really unhealthy. So, what does McDonald's do? They start to offer "more healthier choices" for kids in those meals, which to me and probably to everyone else that it doesn't make a difference. They narrowcast towards kids with those toys in those meals because when you hear child; it immediately goes to toy. Those children who have been drawn in by the toys go urge and beg their parents to take them there just for it. I've been down that road when I was younger and haven't gone back since! Don't even get me started about the clown as a promotion piece. I don't even understand why a clown is the face of McDonald's! People know that there are fears about clowns and yet it's the face of McDonald's. Apparently, McDonald's knows its food is bad for people and they want to scare us away with it's mascot.
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