Netflix

Throughout this commercial, they show clips of popular movies to get our attention immediately.  The music with this commercial ads more effect to what they are trying to show case.  They want to show how great Netflix is by using music that pops out and appeals to our ears.  They don't stay on one movie for a while because they want to appeal to as many different audience groups as they can by showing a variety of movies. By doing this, any age group will become interested in their commercial and that's when they begin to go into detail. 

They use simple solutions such as "What you want" to tell us that we could watch any movie we desire without having to wait for it to show in movies or going to a store to find it.   "When you want it" saying that you can watch a movie on Netflix at any time of any day.  Also, they say "where you want it" telling us that it doesn't matter where we are.  We could be at home or on a bus and be able to watch movies on the go. Who wouldn't love to watch movies wherever and whenever?  They also say "no commercial" because they know that everyone hates sitting through commercials and if they provide Netflix with no commercials, then people will appeal to it.  People will do almost anything to prevent something that annoys them from happening.  They are showing to us that movies on TV are separate from movies on Netflix.  It's easy, if you don't want commercials, then go to Netflix.  But if you do want commercials, then watch movies on TV. This showcases their glittering generalities.  It also uses the word "instant" as a weasel word to mention "instant streaming" to we could get it right there and then no matter how many movies we want to see.  It's fast, easy, and at the tip of our fingers.

This commercial shows that it not only appeals to all ages, but it doesn't matter your wealth either to be able to have Netflix.  They show simple movies that everyday people watch and that everyone is familiar with. They begin with a movie that goes on an adventure, like you would be able to do if you had Netflix.  This uses the appeal of need to escape, allowing us as the audience to be able to feel involved in what we are watching and not just watch the movies to watch it. 

Life Alert

"With the push of a button, Life Alert is there at your side!"  They're giving off the technique, simple solutions, to show that your life can be saved by just pushing a button and someone will be there to assist you.  No one wants to over complicate things, especially towards their main target group, senior citizens.  They aren't that dependent on their own and are usually accompanied by others.  They want to make an easy and fast solution to a problem when someone isn't able to reach the phone or move anywhere else.  They show situations where grandma's and grandpa's are stuck on the ground because of an instant problem that they are facing and they need someone to respond quickly.  Watching this happen and seeing a man respond in less that a minute, shows us that if we buy this, then we wouldn't have to worry about our grandparents being alone anymore because Life Alert will be there 24/7. In big bold red words, they say 24 hours medical emergency response about 2 times throughout the commercial.  They want us to trust them and again, give off the need to feel safe, knowing that help will be there at any time.
The narrator talking about Life Alert is a grandma, showing more truth into what this product means to them.  If it was a man narrating this commercial, it would make us feel like they are leaning towards selling the product and getting our attention than making us feel the need to nurture or to feel safe.  In every grandparent, they have a sweet soothing sound to their voice and we wouldn't want anything harmful to happen to them.  She uses the words "safe" and "protected", using weasel words, to emphasize the idea of its safety.
At the very end when they are showing us all their information, they show repetition when they are talking about their contact info.  They repeat their number really fast so you feel the need to call right away at that second.  Showing time pressure.
Just seeing the face  of an elder makes us feel sympathy for them.  We would never want anyone to get hurt, especially older people who are more fragile.  In order to prevent this, GET LIFE ALERT

Pillow Pets

The first words that started the commercial was "It's a pillow.  It's a pet. It's a pillow pet!" Right from the beginning they want the audience to be amazed on how this pillow differs from all the other pillows out there. Throughout the commercial they repeat these words, showing repetition so the song can stay in your head and you'll remember it once you see a pillow pet.
 The main target audience are young kids and maybe even young teenagers.  Throughout the commercial, they show little boys and girls hugging their pillow pets and getting really excited once they receive it.  They are expressing how much fun it is to have one as if it was their best friend.
Not only do they have a song that later becomes annoying, they tell us 10 adjectives in every 1 sentence! They even show them in print when they are talking about a certain detail.  Pillow Pet advertisers use a lot of weasel words, such as "its great for all ages" and "its fun and simple."  They pound answers on us so they make sure we have no questions and just buy the product right there and then.
If you think about it, there really is no significance in a pillow pet.  We could take a regular stuffed animal and sleep on it if we want.  Even though im saying these things, i own one on my own and everyone at school talks about it and sings the jingle.
The commercial gives off the feel that it's magical and since they show almost 15 different kids in the commercial, they want to show that every kid has it and that we should get it to, using the technique need for autonomy.  You don't want to be singled out and since everyone talks about them and knows about them, then it makes us feel like we should get one too.

Hump Day!!!!

Whenever it's Friday people always shout, "It's hump day!"  and it always reminded me of this specific commercial.  I always thought it was just a commercial for fun talking about Wednesday being hump day and i never knew it was for Geico until I actually watched the full commercial for myself.
Thinking about it, the concept of the camel in a office has nothing to do with Geico.  It just shows a camel asking everyone what day it is today and at the end a lady says hump day, which gets him really excited.  The overall idea of the camel was to show how happy and excited it was, explaining how someone would feel the same way if they had Geico.
The target audience of this commercial is towards parents or adults who pay for car insurance.  It shows when they are in a work environment and all we see are adults in their offices.  There is also no up beat music that would lean more towards the attraction of kids. A camel having that much fun in an environment like that shows that you would be more happy than that switching to Geico.  At the end of the commercial, they play a little guitar to liven up the environment once they start talking about the actual company.
I have noticed Geico has a lot of animals in their commercials, to attract more people because we feel the need too satisfy curiosity.
They use the weasel words "save hundreds of dollars" to attract people on how good their company is compared to the other car companies. They know people like to save money and by saying that, many people would love to save hundreds of dollars.  They also say "Get Happy. Get Geico."  showing a feel to nurture by making the customers happy about switching to Geico. They make it short and simple, giving off the technique of simple solutions.  They sum up their whole idea on why you should join Geico. To me, it sounds like switching to Geico will be fast and easy but knowing what other parents went through, it's not.

Coors light

What makes beer so good? After watching the commercial on Coors Light, I noticed that all beer commercials have a resemblance. That is to make their product the coldest of all beers. In this commercial, coors light does a really good job with this. I wouldn't know whether or not a beer would taste better if it's cold but that doesn't really have to do anything with the quality or the taste of the beer. They show a journey that someone would experience once they drink a coors light. As I was watching, I got the chills because the scene is full of ice and snow. They have a group of people dancing to also represent that it's good for parties and Ad Populum. They give off a need to escape on this journey to a different place. 

They also have another commercial showcasing a "party in a box." It's when a guy brings this metal box everywhere he goes containing coors light in it. Again, it showing all the different places you will be able to go with a bud light by your side. Every once in a while, the box gets best up and dropped everywhere but in the end it still stays in tact. It gives off the feel that coors light is the best and you will have the best time of your life if you take a bud light with you.

The up beat music makes you want to dance and gets you in the mood to drink a beer. It's main focus group is on young adults because they showcase them dancing at parties and having a good time. So I guess we can say the colder the beer, the better?

In the commercial above, there are two men who travel in the freezing icy waters just to grab a couple of beers.  They go through all this trouble and in the end, they pop out of a fridge in the bar and serve it to customers.  They are show casing that their beer is always served fresh and cold just like the way people like it.  It's not like they actually have people go drilling holes in the ice to find packets of Coors beer.  Their main attraction is towards teenagers or young adults who love going to the bar and getting a drink of beer.  They want you to buy Coors beer every time you are at a bar and if you do, it's always going to be cold.

Carl's Jr. or Katherine Webb?

The first thing that comes to my mind is that "there are so many wrong things with this commercial."  They are trying to promote their new burger with blue cheese which they only mention once in the beginning of the commercial and you don't see shots of the burger that much.  Instead, we mainly see a beautiful women, Katherine Webb, to represent a technique called testimonial.  We don't even know for sure whether or not Katherine Webb is a fan of football.  They would make a false analogy to show case their product in the best way.  The burger is shown in short clips, whereas Katherine Webb's body is shown longer so people, mainly men, would constantly watch and show that this burger is for men like them.
In the beginning, it goes from a football game to showing Katherine Webb.  Then once sauce spills on her jersey, it goes to a movie theater there she starts stripping.  This is an example of Wit and Humour/Sex Appeal.  Are they trying to tell us girls that if we eat this burger, we will feel like Katherine Webb?  Or if a man eats this burger they will get a girl like that?  Just because a famous person is eating, they want us to appeal to the food the same way we would looking at her.
In real life, we know the burger isn't going to look the same as it is in the commercial.  It's like the size of her head when she pulls it out of the bag.  They get a close up view to show the juiciness and all the vegetables in there to make us want to crave for the hamburger so we will buy it.
In the end, it goes back to the football game and shows one of the players getting hit because they are distracted.  We don't know if he is distracted because of the food or if its because of Katherine Webb.  It's confusing to us because throughout the commercial, we know it's a Carl's Jr. commercial but they mainly show Katherine Webb.  What is the message they are trying to send us?  They only include their information at the end to remind us that this product is from Carl's Jr. but when i saw this commercial, I forgot what the product was and what was so special about it. We would just remember it as the Carl's Jr. add with Katherine Webb in her sexy clothing in the movie theater...but wouldn't remember it about the new hamburger they are promoting.  I even forgot the name of the burger...

State Farm

Another commercial that shows the technique, testimonial, is the state farm commercial with Chris Paul and his "twin" brother.  One of them plays NBA basketball and the other helps people with their car insurance.  They try to attract people by showing Chris Paul as their main character in their commercial.  People love Chris Paul and know him from the NBA.  They want to show that they are better than all the other car insurance commercial by trying to get the best people even when they have nothing to do with insurance.  They even show a whole story from the start when Chris Paul and his twin are separated in the hospital and they grow up their separate ways doing their own things.  This shows that he is "born to assist" on the court and when it comes to insurance.  People can be safe from the day they are born.

They appeal to "Need to feel safe" with Chris Paul always being there when their is a problem.  Or even in their other commercials when a group of friends are stuck in a problem and they say they jingle "...state farm is here."  Whenever they say this, an employee shows up and brings them to a safe place, covering up all their problems, showing the simple solutions they will  provide if you join state farm.  This jingle stays in people's heads because its catchy and is used in every commercial they show.

They use the technique "repetition" in each of their commercials when they have the same idea.  Showing a different problem to begin with and once they say the jingle, then an state farm employee shows up to enable their safety.  

We know that if we do join state farm, that an employee won't magically appear just like the commercial shows.  This is a slight example of doublespeak, showing something that won't happen so people will get the idea of what they really do and are capable to do.  

Subway, EAT FRESH

Subway is know for their logo "Subway, eat fresh."  When people hear "eat fresh" they automatically think Subway.  They know people want to eat healthy, especially those who are trying to watch their weight or maintain skinny.  Or people who don't want to eat something greasy and eat a healthy sandwich.  To further represent this, they show on their commercials famous athletes to show testimonial.  People like Louis Smith is used to show that since famous people like him eat subway, that it's the best choice for all athletes.  They also have a saying "where winners eat."  They are trying to express that if you want to be a winner or if you are a winner, then Subway is the right choice for you, representing the technique bandwagon.  They drive people into wanting to be on the winning side and avoid from the losing side.  When we walk into a Subway place we see a big human billboard of a famous athlete to get our attention right away.
Another commercial they have is promoting their $5 deals.  They use a lot of repetition in their song, mentioning that it's only $5 for a foot long sandwich.  It's very catchy and it stays in your head even after the commercial.  They mention the weasel word "only" to get your attention of the deal they have, trying to romance the product.  People are also dancing to this song, showing a lot of random backgrounds and random people dancing and singing to the song.  This shows a lot of "need to satisfy curiosity" because if we didn't know that it was Subway with the $5 deal, then we wouldn't know who is sponsoring this and what is the purpose of these random scenes.
They have another commercial where they show a guy with nerdy glasses sitting in his office and a beautiful women walks by and bribes the man by asking if he wants to do something and she takes the sandwich in the end.  This shows that people like this guy can get a woman to talk to them if they have a Subway sandwich in their hand.