"With the push of a button, Life Alert is there at your side!" They're giving off the technique, simple solutions, to show that your life can be saved by just pushing a button and someone will be there to assist you. No one wants to over complicate things, especially towards their main target group, senior citizens. They aren't that dependent on their own and are usually accompanied by others. They want to make an easy and fast solution to a problem when someone isn't able to reach the phone or move anywhere else. They show situations where grandma's and grandpa's are stuck on the ground because of an instant problem that they are facing and they need someone to respond quickly. Watching this happen and seeing a man respond in less that a minute, shows us that if we buy this, then we wouldn't have to worry about our grandparents being alone anymore because Life Alert will be there 24/7. In big bold red words, they say 24 hours medical emergency response about 2 times throughout the commercial. They want us to trust them and again, give off the need to feel safe, knowing that help will be there at any time.
The narrator talking about Life Alert is a grandma, showing more truth into what this product means to them. If it was a man narrating this commercial, it would make us feel like they are leaning towards selling the product and getting our attention than making us feel the need to nurture or to feel safe. In every grandparent, they have a sweet soothing sound to their voice and we wouldn't want anything harmful to happen to them. She uses the words "safe" and "protected", using weasel words, to emphasize the idea of its safety.
At the very end when they are showing us all their information, they show repetition when they are talking about their contact info. They repeat their number really fast so you feel the need to call right away at that second. Showing time pressure.
Just seeing the face of an elder makes us feel sympathy for them. We would never want anyone to get hurt, especially older people who are more fragile. In order to prevent this, GET LIFE ALERT
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