Pillow Pets

The first words that started the commercial was "It's a pillow.  It's a pet. It's a pillow pet!" Right from the beginning they want the audience to be amazed on how this pillow differs from all the other pillows out there. Throughout the commercial they repeat these words, showing repetition so the song can stay in your head and you'll remember it once you see a pillow pet.
 The main target audience are young kids and maybe even young teenagers.  Throughout the commercial, they show little boys and girls hugging their pillow pets and getting really excited once they receive it.  They are expressing how much fun it is to have one as if it was their best friend.
Not only do they have a song that later becomes annoying, they tell us 10 adjectives in every 1 sentence! They even show them in print when they are talking about a certain detail.  Pillow Pet advertisers use a lot of weasel words, such as "its great for all ages" and "its fun and simple."  They pound answers on us so they make sure we have no questions and just buy the product right there and then.
If you think about it, there really is no significance in a pillow pet.  We could take a regular stuffed animal and sleep on it if we want.  Even though im saying these things, i own one on my own and everyone at school talks about it and sings the jingle.
The commercial gives off the feel that it's magical and since they show almost 15 different kids in the commercial, they want to show that every kid has it and that we should get it to, using the technique need for autonomy.  You don't want to be singled out and since everyone talks about them and knows about them, then it makes us feel like we should get one too.