Hump Day!!!!

Whenever it's Friday people always shout, "It's hump day!"  and it always reminded me of this specific commercial.  I always thought it was just a commercial for fun talking about Wednesday being hump day and i never knew it was for Geico until I actually watched the full commercial for myself.
Thinking about it, the concept of the camel in a office has nothing to do with Geico.  It just shows a camel asking everyone what day it is today and at the end a lady says hump day, which gets him really excited.  The overall idea of the camel was to show how happy and excited it was, explaining how someone would feel the same way if they had Geico.
The target audience of this commercial is towards parents or adults who pay for car insurance.  It shows when they are in a work environment and all we see are adults in their offices.  There is also no up beat music that would lean more towards the attraction of kids. A camel having that much fun in an environment like that shows that you would be more happy than that switching to Geico.  At the end of the commercial, they play a little guitar to liven up the environment once they start talking about the actual company.
I have noticed Geico has a lot of animals in their commercials, to attract more people because we feel the need too satisfy curiosity.
They use the weasel words "save hundreds of dollars" to attract people on how good their company is compared to the other car companies. They know people like to save money and by saying that, many people would love to save hundreds of dollars.  They also say "Get Happy. Get Geico."  showing a feel to nurture by making the customers happy about switching to Geico. They make it short and simple, giving off the technique of simple solutions.  They sum up their whole idea on why you should join Geico. To me, it sounds like switching to Geico will be fast and easy but knowing what other parents went through, it's not.