Subway, EAT FRESH

Subway is know for their logo "Subway, eat fresh."  When people hear "eat fresh" they automatically think Subway.  They know people want to eat healthy, especially those who are trying to watch their weight or maintain skinny.  Or people who don't want to eat something greasy and eat a healthy sandwich.  To further represent this, they show on their commercials famous athletes to show testimonial.  People like Louis Smith is used to show that since famous people like him eat subway, that it's the best choice for all athletes.  They also have a saying "where winners eat."  They are trying to express that if you want to be a winner or if you are a winner, then Subway is the right choice for you, representing the technique bandwagon.  They drive people into wanting to be on the winning side and avoid from the losing side.  When we walk into a Subway place we see a big human billboard of a famous athlete to get our attention right away.
Another commercial they have is promoting their $5 deals.  They use a lot of repetition in their song, mentioning that it's only $5 for a foot long sandwich.  It's very catchy and it stays in your head even after the commercial.  They mention the weasel word "only" to get your attention of the deal they have, trying to romance the product.  People are also dancing to this song, showing a lot of random backgrounds and random people dancing and singing to the song.  This shows a lot of "need to satisfy curiosity" because if we didn't know that it was Subway with the $5 deal, then we wouldn't know who is sponsoring this and what is the purpose of these random scenes.
They have another commercial where they show a guy with nerdy glasses sitting in his office and a beautiful women walks by and bribes the man by asking if he wants to do something and she takes the sandwich in the end.  This shows that people like this guy can get a woman to talk to them if they have a Subway sandwich in their hand.