Coors light

What makes beer so good? After watching the commercial on Coors Light, I noticed that all beer commercials have a resemblance. That is to make their product the coldest of all beers. In this commercial, coors light does a really good job with this. I wouldn't know whether or not a beer would taste better if it's cold but that doesn't really have to do anything with the quality or the taste of the beer. They show a journey that someone would experience once they drink a coors light. As I was watching, I got the chills because the scene is full of ice and snow. They have a group of people dancing to also represent that it's good for parties and Ad Populum. They give off a need to escape on this journey to a different place. 

They also have another commercial showcasing a "party in a box." It's when a guy brings this metal box everywhere he goes containing coors light in it. Again, it showing all the different places you will be able to go with a bud light by your side. Every once in a while, the box gets best up and dropped everywhere but in the end it still stays in tact. It gives off the feel that coors light is the best and you will have the best time of your life if you take a bud light with you.

The up beat music makes you want to dance and gets you in the mood to drink a beer. It's main focus group is on young adults because they showcase them dancing at parties and having a good time. So I guess we can say the colder the beer, the better?

In the commercial above, there are two men who travel in the freezing icy waters just to grab a couple of beers.  They go through all this trouble and in the end, they pop out of a fridge in the bar and serve it to customers.  They are show casing that their beer is always served fresh and cold just like the way people like it.  It's not like they actually have people go drilling holes in the ice to find packets of Coors beer.  Their main attraction is towards teenagers or young adults who love going to the bar and getting a drink of beer.  They want you to buy Coors beer every time you are at a bar and if you do, it's always going to be cold.