Carl's Jr. or Katherine Webb?

The first thing that comes to my mind is that "there are so many wrong things with this commercial."  They are trying to promote their new burger with blue cheese which they only mention once in the beginning of the commercial and you don't see shots of the burger that much.  Instead, we mainly see a beautiful women, Katherine Webb, to represent a technique called testimonial.  We don't even know for sure whether or not Katherine Webb is a fan of football.  They would make a false analogy to show case their product in the best way.  The burger is shown in short clips, whereas Katherine Webb's body is shown longer so people, mainly men, would constantly watch and show that this burger is for men like them.
In the beginning, it goes from a football game to showing Katherine Webb.  Then once sauce spills on her jersey, it goes to a movie theater there she starts stripping.  This is an example of Wit and Humour/Sex Appeal.  Are they trying to tell us girls that if we eat this burger, we will feel like Katherine Webb?  Or if a man eats this burger they will get a girl like that?  Just because a famous person is eating, they want us to appeal to the food the same way we would looking at her.
In real life, we know the burger isn't going to look the same as it is in the commercial.  It's like the size of her head when she pulls it out of the bag.  They get a close up view to show the juiciness and all the vegetables in there to make us want to crave for the hamburger so we will buy it.
In the end, it goes back to the football game and shows one of the players getting hit because they are distracted.  We don't know if he is distracted because of the food or if its because of Katherine Webb.  It's confusing to us because throughout the commercial, we know it's a Carl's Jr. commercial but they mainly show Katherine Webb.  What is the message they are trying to send us?  They only include their information at the end to remind us that this product is from Carl's Jr. but when i saw this commercial, I forgot what the product was and what was so special about it. We would just remember it as the Carl's Jr. add with Katherine Webb in her sexy clothing in the movie theater...but wouldn't remember it about the new hamburger they are promoting.  I even forgot the name of the burger...